Okay, okay, I’ll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts.

For instance, today’s lucky search query was “How many businesses”, and I ended up going with “…does Shaq own” (let’s just say, I was shocked to see the result.)

Here’s what I figured out: Shaquille O’Neal is the joint owner of over 150 Five Guys restaurants, 17 Auntie Annie’s Pretzels restaurants, over 100 car washes, 40 fitness centers, a mall, a movie theater, and a few Vegas nightclubs.

With over 30 million businesses just in the United States (and 300 owned by Shaq alone), it’s easy to slip into panic mode if you work for a small start-up. How are you supposed to attract customers when there’s so much competition?