Years ago, Jonah was thinking about adopting a dog but he wasn’t sure he was home enough to actually have one. One day, he was at the shelter visiting the dogs and the supervisor said, “You seem like you really love this dog.” Jonah said, “Yes, I do. I’d love to take her but I’m not sure I could give her a home.” So they said, “Oh, we have a 2-week trial policy!” That dog is named Zoe and she has now lived with Jonah for the past 8 years.

But he may never have gotten her without that 2-week trial policy because it made him feel more comfortable that if it didn’t work out, he could bring her back. That’s the exact idea: lowering the barrier at the front end and making it reversible at the back end.