Once the 30 days run out, you don’t get to try it anymore. An even better version might be to give you access to some features of YouTube TV but not all features and make people realize that they want the full-featured version. What a good freemium does is it gives you a sense of what’s being offered but not too much of a sense.

Freemium works for some things but not everything. It works for YouTube TV because it’s online and it’s easy to give away 30 days for free. But how do we do that with something physical or real, or a service? We either lower the upfront cost, or we lower the backend cost. We make it reversible.