If you buy a new phone, it costs money and also costs time. You have to figure out which one to buy. You have to get your number and your contacts switched over. If you buy a new software package, it costs money and you have to integrate it with your existing systems. It takes effort.

Not only do these costs occur but the costs also tend to occur now and the benefits tend to occur later. So when you ask someone to buy a new phone, it might be better for them, they might enjoy using it more, and it might have more storage space. But until they pay for that new phone and they deal with all of the switching costs, they’re not going to get that benefit. Same thing with a new car, new software, or a new process.