Even if you’re a consultant, you could offer group consulting versus one-on-one consulting. For almost anything, you can create a premium version or a discounted version to add an aspect of choice to that process. The more you give choices to people rather than usurping that sense of choice, the more freedom and autonomy they have. This means they’ll have fewer reactants, and they’ll be more likely to move forward.

Another strategy is to ask rather than tell. Rather than telling people why they should do something, ask them a question. Asking questions will again make them feel like they’re participating so they’re more committed to the conclusion, and more likely to go along.