Most customers spend 75% of their time on the For You web page. A terrific comparability is that it’s someplace between the Instagram Discover web page and Fb’s information feed. You’ll see all kinds of content material right here, a few of which is tailor-made for you and a few of which is TikTok testing their algorithm. This feed will embody in style content material, brand-new content material, and content material which will quickly go viral.

Simply keep in mind that the extra time you spend on TikTok, the extra tailor-made your For You web page will probably be to you, your pursuits, and what you want to interact with.