Considering of utilizing TikTok? Questioning how to publish your first TikTok video?

On this article, you’ll uncover how to use TikTok’s in-app recording, enhancing, and results options to create your first TikTok for enterprise.

#1: Get Acquainted With the TikTok Interface

TikTok has skilled large development within the final 12 months with almost 1 billion month-to-month lively customers. This presents a fantastic alternative for businesses to hop on the app and attain a brand-new viewers.

For individuals who are new to TikTok, let’s begin with a walkthrough of the interface. If you open the app, you’ll see two feeds side-by-side. The primary feed is named For You, which is just like the Wild West—you haven’t any concept what you’re going to see.

Most customers spend 75% of their time on the For You web page. A terrific comparability is that it’s someplace between the Instagram Discover web page and Fb’s information feed. You’ll see all kinds of content material right here, a few of which is tailor-made for you and a few of which is TikTok testing their algorithm. This feed will embody in style content material, brand-new content material, and content material which will quickly go viral.

Simply keep in mind that the extra time you spend on TikTok, the extra tailor-made your For You web page will probably be to you, your pursuits, and what you want to interact with.

Subsequent to the For You web page is your Following feed. Right here, you’ll see solely the content material of TikTok accounts you’ve chosen to comply with.

A good way to get started with TikTok is to comply with accounts of manufacturers, companies, and influencers in the same area of interest however that aren’t essentially competitors.

To begin creating your first TikTok video proper now, hold studying for an easy-to-follow walkthrough or watch this video:

#2: File Your First TikTok Video

See the plus button on the very backside of the display? Go forward and faucet that to get began creating your first TikTok video.

TikTok helps you to report 15- or 60-second movies. You make your choice on the backside of the recording display.

Whilst you can shoot movies of up to 60 seconds, don’t begin there. Begin with 15 seconds and get the grasp of making shorter movies earlier than you go on to shoot longer ones.

Choose Recording Options

On the recording display, you’ll see a ton of superior options that enable you to report and edit inside the TikTok app. Let’s begin with the options you see alongside the fitting aspect of the display, ranging from the highest.

The primary possibility is the flip performance. As you might have guessed, it helps you to change between the back and front cameras in your telephone.

Subsequent up is pace, which permits you to management the ultimate playback pace of your movies. Should you report a video at 3X pace, it should really report so much slower however play again 3 times quicker. Should you report at 0.3X pace, it should report actually quick after which gradual all the things down within the closing playback pace. As you may think, you possibly can have plenty of enjoyable experimenting with completely different speeds.

The sweetness filter is everybody’s finest good friend. Should you flip it on, it may take away tremendous strains out of your face. A phrase of warning, although: Within the mistaken lighting, this filter can create an unnatural look. Because of this, I go away the Magnificence filter off as a lot as potential.

The fourth possibility is filters. These are a lot enjoyable to mess around with. You’ll discover filters designed on your pores and skin, structure and landscapes, meals, and vibes. You’ll be able to even combine and match filters to produce a novel search for your video.

Whether or not you need to go along with a uniform search for your TikTok movies will rely in your model. Nonetheless, I’m of the mindset to create a novel search for every video, relying on what most accurately fits the content material and can seize the viewer’s consideration.

The timer has a number of completely different makes use of for recording a TikTok video. First and foremost, it permits you to report hands-free, which is superior. Determine whether or not you want a 3-second or 10-second head begin to arrange your shot or transfer to a unique place within the shot. If you hit Begin Countdown, the clock begins working so put down the telephone, place your self within the shot, and await the recording to begin.

You can even use the timer with results, as mentioned subsequent.

Incorporate Visible Results

Results are the place plenty of the TikTok magic occurs. They make it simple to be inventive and produce some actually cool content material.

If you faucet the Results icon to the left of the pink report button, a tray opens with a wide range of results to select from. Let’s take a fast peek at a few of your choices.

One of the in style results is Inexperienced Display. This impact helps you to add completely different backgrounds to your video. You may make it appear like you’re in a metropolis in Europe or change it up with your self because the background. How cool is that?

The Shake impact is an effective way to emphasize the stress or nervousness of a second.

And naturally, the place would we be with out the clones? Simply think about the enjoyable you may have with 5 clones of your self standing behind you, backing you up with each single transfer.

Professional Tip: Understand that you don’t have to apply the impact to your total video. You should use a number of results in the identical video. The multi-functional 3-second timer helps you to management this.

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Begin by deciding on your first impact. Then faucet the Timer icon and drag the skinny pink line to point out how lengthy you need to use the impact within the video. If you’re completed, faucet Begin Countdown after which report the primary a part of your video.

When you’ve recorded the primary phase, change results and repeat the method to report the subsequent half.

Select a Sound (Music and Audio Clips)

On the very prime of the display, you’ll see the Sounds possibility. Click on this icon to add music or an audio clip to your video.

Within the Sounds library, you possibly can seek for sounds, look by way of playlists, and select from TikTok-recommended music.

An alternative choice is to report your individual sound once you report your video. To do that, faucet and maintain down the large pink button when you report. When you publish your video, your audio will then change into a printed sound inside the app for others to use.

Use Textual content to Add to Your Narrative

If you assessment your TikTok video in playback mode, you possibly can add textual content and stickers. You can even add some results however not as many as in pre-production.

A textual content overlay can add to the narrative of your TikTok movies. However keep in mind that most individuals are watching 61 minutes per day with the sound on. The textual content ought to merely add somewhat further taste.

So as to add textual content to your video, faucet the Textual content icon on the backside of the display and sort your textual content on the display. Should you then click on off of the textual content you’ve added, you possibly can pinch to resize it or drag it to a unique a part of the display.

To vary the typeface, faucet to choose the textual content and select Edit from the pop-up menu.

Now you can select from a number of completely different typefaces or choose one of many bubbles to change the colour of the textual content.

Tapping the A icon helps you to daring the textual content, which can assist it present up higher on a busy background.

#3: Create and Caption Your TikTok Video Put up

If you’re pleased together with your TikTok video, hit the Subsequent button to transfer to the display the place you create your submit. That is the place you add your caption and hashtags and select a canopy picture.

Add a Caption

There’s a 150-character restrict on your TikTok caption, which incorporates any hashtags you add. The purpose is to hold your caption very tight. Add key phrases that inform TikTok precisely whom to put your video in entrance of.

Observe: Ensure you proofread your textual content. When you publish your TikTok video, you possibly can’t return and edit the caption.

Select Hashtags

Subsequent, add hashtags which might be largely niched down to enhance discoverability. TikTok auto-populates a bunch of hashtag recommendations, which makes it simpler to discover area of interest hashtags. Add just a few key phrases and see what TikTok auto-populates.

If you’re first beginning out and constructing your account, I like to recommend attempting to keep within the five- to six-figure search counts for hashtags. Don’t go into the tens of millions till you may have movies which might be constantly performing.

A hashtag with 11,000 views, for example, can be excellent for anybody constructing a TikTok account from the bottom up.

Make sure to use as most of the 150 characters in your caption as you possibly can.

Choose a Cowl

Subsequent, choose your cowl picture. Select a canopy with motion to pique viewers’ curiosity. When folks see the thumbnail, you need them to assume, “What’s that? What’s going on there?”

#4: Put up Your Video to TikTok and Different Platforms

TikTok makes it simple to cross-post your TikTok movies to your different social media platforms for fast natural enhance and cross-pollination between platforms.

Should you scroll down to the underside of the Put up display, you’ll see the choice to share your posted video to your Instagram. You’ll be able to redirect to Instagram to submit this video. You can even share it by way of textual content message.

If you’re completed filling within the particulars on your submit, you possibly can both publish it now or reserve it as a draft.

When you begin posting to your account, make sure to assessment your TikTok analytics to discover out what’s working and what’s not.

Professional Tip: It’s simple to share your printed movies on much more platforms with a direct hyperlink. Merely click on in your video within the TikTok app and faucet the three dots alongside the right-hand aspect of the display. Within the pop-up menu, copy the hyperlink to share it wherever you need. You can even share the video by way of Instagram Tales, Messenger, Fb, Twitter, e-mail, QR code, and so forth.

So now you understand how to use the in-app recording and enhancing options to create, edit, and publish your first TikTok video. To take your movies to the subsequent degree, experiment with layered results and use textual content overlays to add to the narrative. Should you’re questioning how different manufacturers are utilizing TikTok, this article presents examples to encourage you to use TikTok in your individual advertising.

What do you assume? What sort of content material will you create for your small business’s TikTok account? Will you share the content material in your different social media platforms? Share your ideas within the feedback under.