When Ought to I Use the Even Credit score Attribution Model?

Use this mannequin once you desire a clear understanding and overview of the whole conversion path to see how clients and prospects work together together with your Facebook advertisements.

#2: Final Click on or Go to Attribution Model

As the title suggests, the final click on or go to attribution mannequin considers solely the final click on or go to in a conversion path. Facebook will acknowledge the final advert click on or final go to as the ultimate touchpoint so the final advert impression gained’t get credit score for the conversion.