How to Choose the Right Facebook Attribution Model : Social Media Examiner
To visualise this, suppose a buyer’s conversion path appears to be like like this:
Advert Impression > Advert Click on > Go to > Advert Impression
With the even credit score attribution mannequin, every touchpoint would obtain 25% credit score for the conversion.
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There’s one catch, nonetheless. If the advert click on and go to occur inside 60 seconds of each other, each steps shall be counted as the identical touchpoint and solely the advert click on shall be credited.