Now let’s dive in for a extra in-depth have a look at what Facebook attribution fashions are and the professionals and cons of every sort.

#1: Even Credit score Attribution Model

The even credit score attribution mannequin provides you a holistic view of a buyer’s journey. Credit score is given to every touchpoint a buyer interacts with earlier than a conversion occurs. The even credit score attribution mannequin helps you perceive the alternative ways somebody has interacted together with your advert.

You’ll get perception into the first touchpoint that launched an individual to your advert, the center touchpoint that constructed consideration, and the ultimate touchpoint that resulted in the particular person taking motion, probably main to a conversion.