After you’ve chosen an attribution mannequin, select the attribution window you need to use. You may select from 17 totally different attribution home windows, which is usually a little overwhelming at first. The default setting is “28-Day Click and Visit, 1-Day Impression.” Which means Facebook credit actions that had been taken inside 28 days of clicking your advert and inside 1 day of viewing your advert.

If you happen to’re not sure of which attribution window to choose, right here’s my recommendation:

When you make your choices and click on Apply, you’ll begin seeing your analytics and the outcomes that your Facebook pixel has tracked primarily based on the attribution mannequin and window you chose.