As soon as the knowledge out of your Facebook pixel has been synchronized, choose the conversion occasion you need to analyze from the drop-down menu in the top-right nook of the display. You may select any conversion you’ve beforehand arrange or create a new one.

When you’ve chosen your conversion, the subsequent step is to select one in every of the following attribution fashions:

Every attribution mannequin has its professionals and cons (as I talk about intimately in the subsequent a part of this text). The one you select will rely upon what sort of enterprise you’re working and what you need to obtain together with your Facebook advert campaigns.