The time decay 1-day mannequin credit a conversion utilizing a 1-day half-life. This implies the touchpoints the buyer interacted with 1 day earlier than the conversion get 50% or extra of the credit score, whereas the touchpoints the particular person interacted with 2 days earlier than the conversion obtain up to 25% of the credit score. The breakdown of the percentages will rely upon what number of touchpoints the buyer interacted with main up to the conversion.

With the time decay 7-day attribution mannequin, the channels the particular person interacted with 7 days earlier than the conversion obtain 50% or extra of the credit score, whereas any channels they interacted with 14 days earlier than the conversion obtain up to 25% of the credit score for every channel.