#four and #5: Positional 30% and Positional 40% Attribution Fashions

The positional 30% and positional 40% attribution fashions work in a barely totally different approach than the different fashions we’ve checked out.

With the positional 30% mannequin, Facebook provides 30% of the conversion credit score to the first touchpoint and 30% of the credit score to the final touchpoint in the conversion path. The remaining credit score (40%) is distributed amongst the different touchpoints in the conversion path. This mannequin provides the center touchpoints much less credit score than the first or ultimate touchpoint in the conversion path.