#3: Final Contact Attribution Model

Comparable to the final click on mannequin, the final contact attribution mannequin needs to be used once you solely need to think about the ultimate touchpoints that brought on your buyer to convert. Whereas this mannequin could be priceless, it’s essential to do not forget that it provides no credit score or perception into different touchpoints that might have impacted the buyer’s determination to convert.

When Ought to I Use the Final Contact Attribution Model?

The final contact conversion path is beneficial when you’re promoting a product that doesn’t contain a lot shopping for consideration and also you don’t want to perceive the complete conversion path.