One among the downsides of the final click on or go to attribution mannequin is that it provides an excessive amount of credit score to the ultimate steps in a conversion path and never sufficient perception into different essential touchpoints that occurred in the conversion path.

When Ought to I Use the Final Click on Attribution Model?

The final click on attribution mannequin is beneficial you probably have a shorter gross sales cycle otherwise you’re taking a look at a purchaser’s ultimate actions earlier than making a purchase order. If you’d like to have a look at the whole conversion path, the even credit score, positional, or time decay attribution mannequin is a greater possibility.