Curating content

Content curation is also a critical component of any advertising campaign that is digital. Above creating the content, AI also curates it, which will make it better for clients to connect with visitors on other sites.

Content curation can also be performed on-site where you can advertise other products similar to the one a customer put in his cart or on the wish list. AI curates ads to be shown where they are most relevant, using a personalized approach.

For example, when a customer buys an iPhone 11, content curation will also recommend a relevant phone case or screen protector. In that way, the content you are showing them is curated in accordance with their personal preferences.