In many cases, the expression that claims “history tends to repeat itself” is real, particularly in electronic marketing and advertising. You will find customer styles you can use by organizations to anticipate reactions that are future behavior.

There is so much that companies would like to know about future trends and trying to manually predict them will take a lot of time.

Besides the time it would take, the accuracy would be speculative, and because of that, digital marketers rely on AI to research them. Predictive Analysis models gather data such as the best price for a certain product, which customer is more prone to call again, etc.