Some businesses are currently implementing AI in their email marketing campaigns and this technology personalizes the content to customer preferences and behavior. AI-powered Machine Learning systems analyze millions of data about the targeted customer.

With the data analyzed, AI systems then rule out the best time to send through the email and how frequent you should be. Some AI-powered email marketing tools also help digital marketers come up with email subjects that will lead to more clicks.

User Experience (UX)

User Experience goes hand-in-hand with the customer strategy (CX strategy). Therefore, it is all about personalizing a website to suit customer preferences. In that real method, on-site advertisements tend to be impacted and the method these are typically published and AI is needed in this respect. Whenever a website and ad that is digital is designed to suit personal preferences, businesses can expect higher conversion rates.