If we were to dive down this rabbit hole deeper, it would lead us to a discussion about the shift in politics between generations and how younger generations lead towards a more “eat the rich” philosophy, but that’s a topic for a whole other day.

The main takeaway for you, as an entrepreneur, is to value individuality and sincerity — if for nothing else than to make your brand more appealing to younger demographics. There’s a difficult line you need to walk between sincere and effective and forced. If your audience feels that you’re trying too hard, then they’re going to turn on you very quickly.