In addition to sharing major company announcements, keep your internal influencers informed of your social media strategy. Remember, they’re probably not marketing experts—and they don’t need to be. To inspire meaningful, sustainable engagement, help them understand the impact of their efforts. The conversation might go something like this:

“By liking one of our social media posts, you’re telling the platform’s algorithm that our content is valuable. Because you’re interested in the content, the algorithm decides that other people might like it, too. As our content gets more engagement, it becomes more valuable, and the algorithm will show it to more people, which helps us reach new audiences with our brand’s message.”

Pro Tip: Show your internal influencers that you value them by asking for their input on social media content and strategy. Many of your influencers will be active on social media and may have some creative ideas about how to engage an audience. Soliciting their feedback could certainly be to your brand’s benefit.