Conversations around the water cooler provide another opportunity to evaluate potential internal influencers. When you chat with employees, consider asking them questions like:

Perhaps the most effective way to identify your internal influencers is to feature internal stakeholders on your social media channels. It’s always a good idea to celebrate your employees, assuming you have their permission and are mindful of privacy issues. Everyone has some degree of influence, so an employee spotlight campaign will yield results on its own.

But when you feature an influencer, you’ll see a noticeable spike in reach and engagement, especially shares. Monitor post analytics for positive performance trends associated with specific people. If you share a video spotlight of an employee on social media, check the video insights to see viewer demographics.