Within this circle of brand advocates, you’ll find your internal influencers. These are people who have amassed a sizable audience on one platform or another and are willing to leverage their personal networks to promote your brand.

If you plan to evaluate your employee network to identify internal influencers, consider sending out a survey to determine who is interested in advocating for your brand and might have some clout.

SurveyMonkey is a popular survey creation tool. The free plan allows you to send a survey with up to 10 questions and view either 40 or 100 responses per survey (depending on when you created an account and your billing location).