Remember, social media algorithms are looking for meaningful interactions between people, so ask internal influencers to leave long comments, tag their friends, and share your posts.

Pro Tip: Also ask employees to invite their online connections to follow your brand’s social accounts.

#2: Recruit and Identify Your Internal Influencers

To identify your internal influencers, first define your in-house network. Who is most invested in the success of your brand?

A large university’s network might include students, faculty, staff, and alumni. A mid-sized business might build a highly engaged group of employees and customers. An after-school program could engage a network of students, parents, and program donors. An entrepreneur just starting out might reach out to supportive family and friends.