Once the post has been up for a few days, let them know how it performed. They’ll be more inclined to participate in the future if they believe they’re making an impact.

“Thanks again for participating in our social media campaign last week! I thought I’d let you know that your employee spotlight video reached about 23,000 people and received more than 1,500 engagements. According to the video insights, more than 70% of our viewers were from out of state, which means you helped us reach a new audience with our brand’s message.”

Internal influencers are some of your brand’s most valuable assets if you leverage them effectively. They are enthusiastic about your brand and willing to engage their personal networks to amplify your message.