Follow Up With Internal Influencers

There’s not much benefit to featuring your internal influencers on social media if they don’t know that you did, and you can’t always rely on the algorithm to deliver your content to their news feeds. Once you’ve featured an influencer on your social media channels, tell them about it! Reach out personally and be direct.

Here’s a sample follow-up email:

“Thanks so much for participating in our social media campaign! I shared your photo and quote on our Facebook page. I encourage you to like and share the post. This will help us reach more people.”

Make sure to include a direct link to the post to make it easy for the influencer to access and share it. Most people will be flattered that you’re using your brand’s platform to put them in the spotlight and will happily engage with the post.