Once you’ve created a content submission process, encourage people to use it! You won’t get many post requests if no one knows about the form. Don’t stop at email, either. Find opportunities to get in front of teams within your business to promote the new process.

Do you use Facebook groups to engage your internal stakeholders? If so, you can leverage these communities to solicit content from your internal influencers. Inform members of upcoming campaigns and holidays you plan to recognize on social media, and provide them with opportunities to participate by submitting content.