The Arizona Game & Fish Department saw excellent results on social when they turned the camera around to spotlight the agency’s talented in-house photographer.

Pro Tip: Employee newsletters can also be an effective channel for celebrating your staff and creating shareable content about internal influencers. Many email marketing platforms work well for internal communications and provide links for readers to share newsletter content directly to social media.

A tool like Constant Contact lets you include a share bar at the top of your email so people can post a link to your newsletter content directly to their social pages. Pricing on the platform varies depending on the features you want and the size of your contact list, but it’s only $20 per month for a basic plan with fewer than 500 contacts.