Social media takeovers are another popular way to engage internal stakeholders and humanize your brand.

For instance, many universities turn over the reins of their Instagram stories to student ambassadors for a day, giving prospective students an idea of what life is like at the school. The University of Victoria invites students to submit “visually interesting and easy to understand” Instagram Stories takeover ideas through the university’s website.

Get creative in who you feature, and give your audience a behind-the-scenes look at the people who champion your product or service. In addition to driving reach and engagement, stakeholder spotlights humanize your brand and build deeper connections with your fans.