#4: Feature Internal Influencer Content on Your Social Media Channels

Engage your internal influencers by asking them for content to share. Often these influencers will be your brand’s boots on the ground, so they’ll have access to a wealth of photos and videos featuring your product or service, as well as other employees and customers.

Find opportunities to share their photos and highlight their accomplishments on your social channels. They’re most likely to engage with content that features them, which, in turn, will grab the attention of their friends and family.

PetSmart’s #LifeAtPetSmart campaign highlights one of the biggest draws of working for the company—the opportunity to bring your furry friends to the office. It’s engaging content that internal stakeholders and influencers are likely to share. Who wouldn’t retweet a picture of their pup?