• Less visually appealing in nature
• Higher consideration, with a longer path to purchase

For example, appliances, home improvement, and travel are just some of the categories that benefit from a focus on Google Ads. People tend to go to Google when they are actively shopping for these types of products.

Budgeting: How to Maximize Your Opportunities on Facebook and Google’s Ad Platforms

Your advertising budget naturally has a big impact on how you prioritize these platforms.