As these audience segments were retargeted with the right ads at the right time, this strategy nurtured them along the path toward conversion, leading to a quick uptick in ROAS.

Products: Which to Advertise on Facebook and Instagram vs Google

The best products to advertise on social media are often visual products, as seen below.

For example, apparel and beauty products are usually better to advertise on these channels than heavy equipment or professional services.

Google Ads can certainly be great for advertising these product types as well. That said, Google Ads typically excel over social media ads in terms of direct conversions for products that are: