Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform
Remarketing Campaigns
To tie Facebook and Google’s platforms together, you can:
- Remarket to people across the web through Google Display Ads.
These remarketing campaigns can be very cost-effective because they are targeted toward more engaged prospects.
For example: We helped a client with their Facebook Ads for furniture by using remarketing campaigns to increase conversions and improve their return on ad spend (ROAS).
To do so, we segmented audiences based on their current stage in the buying journey. We then tailored Facebook Ad messaging for each audience segment to make sure the ad they saw was relevant to them.