• These campaigns target the relevant keyword searches for your brand and products. Owning your brand on Google’s PPC platform helps to direct these engaged prospects to your online store.

• The “free market” nature of Google Ads means competitors can bid for your brand name in an attempt to intercept the people searching for you. Owning your own keywords in Google Ads prevents this from happening.

For example: Bouqs’ Search Ad beats the competing Urban Stems ad below it when you do a Google search for “Bouqs.”

Be like Bouqs. Don’t let your competitors steal your prospects.