Overall, this approach helps your campaigns reach more qualified prospects, which wastes less of your budget on people who aren’t as likely to be interested.

Google Ads

Google Ads are ideal for capturing the people who are actively searching for your brand and the products that you sell.

When your goal is to add more direct conversions, you can target your Google Search Ads and Shopping ads toward direct and measurable purchase intent. To do that:

• Bid high on keywords directly related to your own brand and products.
• Invest in remarketing campaigns to capture people in each stage of the buying journey.

Bid High on Branded Search and Shopping Campaigns

Your Google Search Ads should have campaigns that aggressively capture branded searches, whether you are established or new. The primary reasons are: