Strategy: Facebook Ads and Instagram Ads vs Google Shopping and Paid Search Ads

How should you use these platforms together in your eCommerce marketing strategy?

Facebook Ads

You can (and should) target direct conversions from Facebook and Instagram ads. That said, an ideal primary goal for these platforms is brand awareness.

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

People will commonly go to search for your brand in Google once they’ve seen an ad from it on social media.