Conclusion

Now you know how these two ad platforms are a complementary pairing in the marketing ecosystem of your eCommerce business.

When testing advertising channels, don’t forget: it’s better to go “all in” with a big budget. These days, you simply have to “pay to play” with most of the competition until you figure out what advertisements have the best ROAS for your specific eCommerce business.

Note:Are you interested in getting our help to integrate a cross platform PPC strategy? Get in touch.