Your brand and product related keywords go in Tier 3 with higher bids. While increasingly broader keywords go in the upper tiers with lower bids.

This allows you to bid higher for customers likely to convert in Tier 3, while building brand awareness in Tier 1, and building more brand awareness while capturing profitable conversions in Tier 2.

Want to reduce campaign costs?

As we’ve mentioned, use Facebook to create an audience of engaged visitors to remarket to.  Then, convert through your retargeting campaigns on social media and with Google Display Ads.

Want to grow aggressively with your budget and find what works quickly?