A big campaign budget allows you to conclusively test what advertising model or campaign types work best. Then, you can scale up the proven campaigns.

What does a “big” digital ad campaign budget look like?

A four-figure budget might seem like enough to test the waters on both platforms. In most cases, it barely scratches the surface of what’s possible with your campaigns.

For large retailers, in particular, a five-figure budget (or more) is needed to prove the effectiveness of one channel or a certain campaign type on that channel.

When hiring out their eCommerce PPC campaigns to our agency, we advise clients to allocate at least a five-figure budget to fully test the campaigns we recommend. Otherwise, they might not be fully able to take advantage of our work because the campaigns haven’t spent enough to reveal the winners.