With a limited advertising budget, what PPC channels should you invest in?

The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads.

The framing of this question is a bit flawed because most eCommerce businesses can benefit from using both.

The real choice is which channel to scale more than the other — and that depends on the details of your business.

In this post, we’ll guide you on:

• A cross platform strategy for using Google Ads and Facebook Ads
• What products tend to work best on each channel
• The budgeting method we recommend to find your most profitable campaigns

Note: We would love to help your eCommerce business maximize profitability from Facebook Ads, Instagram Ads, and Google Ads. Get in touch.