And for those advertising on social media or Amazon, both channels have plenty of additional opportunities to leverage video, whether it’s in-stream video ads on Facebook, or Enhanced Brand Content videos on Amazon product detail pages.

Even your own website and email marketing database offer plentiful opportunities to take advantage of video to enhance your user experience, answer frequently asked questions, offer product tutorials, and so much more.

3) The rise of multi-touch attribution

We live in a digitally dominated world. Consumers are constantly bombarded with brands and products on their social media channels, Google searches, webpages, TV screens, podcasts, phone apps, etc.