Advertisers wanting to take advantage of YouTube’s capabilities can do so via video display ads, YouTube TrueView video and discovery ads, or TrueView for Google Shopping ads. All of these ad formats allow marketers to promote engaging, story-driven content to their customers in an unobtrusive way, promoting brand awareness and building trust.

For marketers looking to increase conversions, TrueView for Google Shopping ads overlay YouTube videos with featured products from the already successful Google Shopping format. With one click, customers are directed to the products in the video and can purchase them without any in-between steps, significantly reducing friction.