2) Video marketing strategies to increase engagement

93% of marketers have landed a new client from a video on social media. So how should marketers, who are likely to feel slightly intimidated by video production, be approaching video creation?

First, it’s important to understand that a full-fledged production crew is a thing of the past. In 2020, entering the video marketing space can be as simple as creating short, informal videos to showcase your brand’s products. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on.