Whether it’s enabling shoppers to view furniture in their homes or allowing them to try on clothes in a “virtual dressing room”, AR is yet another opportunity for brands to differentiate themselves from the competition.

Automation is another game changing technology for marketers, allowing them to efficiently optimize their time by automating tasks that used to require manual effort.

Marketers can trigger personalized emails when customers make a purchase, abandon a cart, interact with the brand on social media and more, all through automation. These personalized emails can lower customer acquisition costs by 50%, boost revenue by 15%, and increase spend efficiency by 30%.