5) Reduce friction with social proof

When considering multiple products, shoppers want to know that the product they choose will live up to their expectations. Who better to trust than past customers? If your product has zero reviews, getting just five reviews can increase shoppers’ purchase likelihood by 270%.

The first step to reducing friction is adding FAQ’s, pictures of your products, sizing charts, product tutorials, etc. to your website.

These will give your shoppers a 360-view of what they’re purchasing. These not only add credibility to your brand and product, but show that you care about your shopper and want to provide them with as much information as possible throughout their buyer’s journey.