Whether or not your brand is affected by the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), you should be working to ensure you are compliant to these consumer privacy regulations. With many other states proposing similar requirements, more widespread adoption is inevitable.

If your brand relies on consumer data to personalize ad copy, ad placements, email copy, and more, prioritize your customers’ comfort. Make it clear when you’re collecting their data and why.

Demonstrate how collecting their data will benefit them and their relationship with your brand.