30-second summary:

• Emerging AI developments that boost Google conversion values by 30% or more.
• Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube.
• The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey.
• How to keep consumer trust amidst heightened data privacy concerns.
• The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value.