Ads targeted at those who abandoned their cart or didn’t complete checkout can help capture sales you would otherwise lose, increasing your overall conversion rate. 

Two ways to implement your Facebook retargeting strategy 

1. Using an autopilot service for Facebook retargeting

For small businesses, or those just getting started with retargeting, using an app to run your retargeting campaigns on autopilot is a popular choice. Autopilot apps like Shoelace, Socioh, and AdRoll make it simple to set up and run basic retargeting campaigns. 

If you aren’t experienced with managing ads yourself on Facebook, retargeting apps take away a lot of the complexities in setting up a campaign.