Understanding which of its products a website visitor is interested in requires knowing which pages and products a visitor viewed. By tapping into retargeting ads, Article can only show customers products that are relevant to their interests.

3. It improves your conversion rate 

According to a recent study by Wolfgang Digital, the average conversion rate for ecommerce businesses they looked at in 2019 was 1.85%. 

Since only a small percentage of website visitors will end up making a purchase on their first visit, retargeting can be used to help bring more people back to your website to complete a purchase.