Retargeting as a form of advertising can quickly pay off and produce a healthy ROI, since you’re only reaching people who have already shown interest in your brand and are therefore more likely to convert.

2. You can target specific behaviors 

If your business offers more than one product it can be difficult to predict what new customers will be interested in. Retargeting allows you to tap into user behavior and only show ads for relevant products that the potential customer is most likely to buy.

An example of this is the furniture company Article. Article sells a variety of items, ranging from rugs to couches to bed frames.